When Time Comes
Why This Exists
My father passed when I was fresh out of university, too young to think about asking, too late when I realized I needed to know.
What kind of person did he imagine I'd become? What wisdom would he have shared if I'd known to ask? These aren't questions you think to pose at 23. They're the questions that surface later, when the person who could answer them is gone.
That loss taught me something: the right moment to say something isn't always now. Sometimes we're not ready. Sometimes they're not ready. Sometimes the words exist, but the timing doesn't.
As time passed, this became more common among friends and family. A colleague showed me birthday letters she'd written for her daughter, years early. A neighbor mentioned recording stories before his memory faded. The need was everywhere, quiet and persistent.
for feelings too difficult to share now
"Missed too many bedtimes, too many school events. There are things I want to say about that, but I'm not ready yet. Maybe when he's older, we both will be."
for when they're growing up too fast
"Her favourite words, how we spend our Sundays. Like a time capsule of who my daughter is right now. For myself, for when she's grown and I want to relive what she was like at three."
for when memory starts to fade
"My generation don't say 'I love you', it's not how we were raised but I want you to know that I do and I'm proud of you, I'm proud to be your father."
for when you're in love
"First snow in my life. All the rooftops white. We opened the window just to feel it. I'm writing this today on our anniversary trip in Tokyo, for us to read on our next. Today has been perfect."
Write now, deliver later
When Time Comes holds your words until the right moment. Write now, deliver later, whether that's 30 days or 30 years.
We send physical letters. Something real to hold, not another email buried in an inbox. Delivered exactly when it matters most.
Physical
A letter you can hold, keep in a drawer, pass down. Not digital noise.
When It Matters
You set the date. We send it when the time comes. Birthdays, milestones, or simply when you're both ready.
Privacy and Confidentiality
Your messages are treated like sealed letters: private, confidential, handled with care.
- •Secure storage with industry-standard encryption
- •Accessed only for printing and delivery, never read, sold, or mined
- •No advertising, no tracking, no data selling
For the words we're not ready to say yet.
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